Sunday, November 29, 2009
Article : Orbitz enhances its low price guarantee
This article issued from the website www.hotelmarketing.com on November 19th, 2009 describes the latest prices' policy of the online travel agency Orbitz.
Indeed, the reason I choose this topic is because it reflects perfectly the actual context of what customers want. Orbitz declared that they proposed the lowest prices which are guaranteed by their hotel price assurance (if customers find a lower price, they refund it and offer also a discount of $50.00 on their next booking), they take no modification or cancellation fees and finally they are one of few OTAs to show the total price per night.
I think that this agency has understand rightly the wants and needs of today customers. People love to feel safe and find the best promotions and prices what is Orbitz actually proposing.
Thus, their marketing strategy is very insightful - based mainly on the psychological aspect - and might attract even more guests.
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